Branding Design
Having studied design and business majoring in marketing and communication design I have always been really passionate about advertising and branding. I have always felt that there is a strong correlation between design and marketing as it creates a visual representation of a brand or product allowing it to speak to the audience on a deeper level attracted them to not only the idea of the brand but the essence of it.
Project 1 - The Rebranding of DITC
This brand rejuvenation and introduction to a Covid Safe mode pop-up store aimed to regenerate, refresh,
and expand business opportunities for DITC and its wine bars. This saw them becoming more flexible in a fluctuating environment, allowing them to also be more competitive with other current wine bars and delivery services, making them the consumer’s first choice.
Deliverables
The rebrand included:
Renaming of the DITC brand
New logo design for DITC and the 5 bars
Introduction of pop-up store including advertising and signage etc.
New wine labels for own imported wines
Social media coverage for DITC and wine bars
New headquarters venue
Application of new logo to wine bars (signage, menus, coasters, coffee cups, wine glasses, wine labels
and social media)
